This chapter is dedicated to popular reporting. A form of reporting that aims at addressing citizen needs in public financial information and recently non-financial information also in the form of integrated popular reporting (IPR). The chapter discusses the main characteristics of popular reporting and recent trends in their development that relate to their content and the challenges to meet user needs, presentation means and the embedding of technology. It also presents the initiatives related to popular reporting in local governments in Anglo-Saxon countries as well as the experience of only a few EU countries at different levels of government in providing information to citizens that shares popular reporting elements.